Making Your Speaking Marketing “AI First”

This time, Brad dives deep into the transformative concept of going AI First in your marketing strategy. Learn how to integrate AI tools from the very start of your content planning, strategies, and daily workflows. Brad also shares insights from his new book, AI Powered Profits, revealing how to automate and accelerate business growth without the overwhelm. 

Real-life examples highlight the efficiency gains from using AI in branding, audience research, content creation, and ad optimisation. Tune in to discover how AI can save you hours each week and keep you ahead of the competition. Don't forget to subscribe, share, and check out Brad's books on Amazon for more actionable strategies!

Order Brad's Books: https://www.amazon.com

Transcript

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Welcome to the Profitable Speaking Podcast where we help you build a profitable six figure business from the stage. Here's your host, Mr. Web Marketing Brad Hauck. Welcome back to the Profitable Speaking Podcast. I'm Brad Hauck and today I'm talking about something that's changing the way smart marketers work. Going AI first. Instead of adding AI as an afterthought, I'm going to show you how you can lead with it right from the start of your content planning, your marketing strategy, and your day to day workflows. If you're still doing everything the slow way, this episode will save you hours each week and help you stay ahead of the curve. This ties right into my new book, AI Powered Profits, where I break down how to use AI tools to automate and accelerate your business growth without the overwhelm. If you haven't grabbed a copy yet, please go to my website or Amazon.com to check it out. All right, let's get into AI first. What does it mean when I say AI first? When it comes to marketing, it's more than just using a tool here or there. It's about making AI part of your thinking from the very beginning. So whenever you sit down at a computer to produce content, you think about how can I leverage AI to make this faster? For example, coming up with outlines. You can use ChatGPT to do that. Now there's multiple ways of doing that. You can actually give it a basic outline and say, can you expand on this? Or you can give it a couple of bullet points, or you can speak to it and tell it what you're thinking about and then let it put together an outline for you. And from there you can build the outline into a full post or a video or whatever it happens to be. But there's so much more to it as well. Doing brainstorming with AI is a brilliant way to do it. I'll often sit down at the computer and I'll say, I want to create a course about this topic. What are some key things that I probably should cover? And it will give me some key ideas. And often they're very much in the realm of what I'm already thinking. But sometimes it gives me a slightly different angle, such as, oh, here's a 90 day plan. I think, oh yeah, it probably makes sense to add that. So starting with AI first gives me so many more options. I recently rebranded my company. I'm now called Proficlix. And the reason I did that was for a few years I've been wandering around using Mr. Web Marketing in a way as my business name. But in fact that was just a speaking name given to me because I talk about marketing online and I really wanted a brand name. So I just started out and said, look, I've written these couple of books, I've written Micro Course Profits and AI Powered Profits. So that's my series that I'm building about building more profit into your business. And I want a business name that has something to do with profit. And it started throwing out names and then I said, well, I want it to do with the web and profit or Internet and profit. And it started putting more and more names together and then I found a list of random power words. So I put them in and said, oh, we'll see what else you can make. And so it's this back and forth and back and forth that I was getting with the AI that was really making it work for me. And it made it really interesting too because some of the names caught me and I was like, oh, okay, that's really good, I really like that. But then when I did brand searches, sometimes they already existed. It's just I had load of them, of course, because there's so many businesses in the world and it made it not possible to go that way. But eventually I narrowed down and I backed and forth and so on and so forth until I came up with Proficks. And that's when I moved out of the AI and went to the humans and said do I spell it Clicks with a CKS at the end or clicks with an X? And everybody said pretty well X at the end. Now I made sure in this case that I went and bought both domains. But I bought proficks with an X and profic with CKs and I bought them both just in case people put it the wrong way. But that AI first approach allowed me to move much faster in my brand ideas and doing research into the brand before I started down the road of actually getting some more feedback. If I'd waited till I had a team or I sat down with other people, I'd be getting some opinions. Then that's great, but so much slower. So AI first, and that is just one example, is a great way to accelerate your business. So one of the biggest benefits of AI first marketing is how much faster and more efficient everything becomes. As I just said in my story, if I tried to do that myself, I could have taken months of backing and forthing of trying to come up with names or combinations of words to make names and it's just so slow. Whereas Working with the AI can spit it out in an instant. So from idea to execution, the AI tools can take hours off your workload. And we see this in image creation now. We see it in writing, of course, we see it in script writing and even now in video creation where we're using tools like sora to create 5, 10, 20 second videos. Some of the stuff that's coming out now is amazing in that it looks like real film and you can't tell the difference. And in fact, one of the things I've seen, I've been using automation in my business to do social media posting for companies. And while we could write the posts, one of the things was getting a nice image. And so I was using an image bank to actually use images like Shutterstock, the stock images. And that was fine, but sometimes it'll throw up odd ones. And then the AI actually got better. And now I'm finding the AI images that it's producing are so real that I can hardly tell it's not a real person in the image. And this is a really big change. And that's happened in less than three months. You know that hours of finding pictures and getting the right picture and then it chooses wrong. Whatever is gone because the AI ones you can create are exactly what you want and they're super fast. So the big benefit of course is that ability to speed things up. So AI is also, I find, a real game changer when it comes to audience research. Now you can gather real insights in just minutes instead of digging through endless data. And where you see this coming into play is in analytics, but you can also see it in your CRMs where you look for people who have bought certain products instead of having to search through manually. It can instantly bring you the results back. It can tell you who spent the most money, what the most money was spent on, what's your best entry level product, what's your best top selling product, and so much more. And then you can learn about that audience because when you find those products, you can then say, okay, go and tell me about that audience. What age are they? Where do they live, what do they do? And it will find information about them, but you can go so much further. And I think this is where people don't understand AI and you can actually use scraping tools or even ChatGPT quite frankly to go and actually take that person's name and where they are and what their business is if you've got that information and then go to the web and find out more about them so you can Actually do this complete background research area that most people don't get so you can get a real feel for someone. And where I'll often use this is where I'm working with a client and I'm looking at the website, looking at how I'm going to optimize and accelerate their marketing online. The first thing I want to do is I want to know everything about their website. So I put their website in and I do deep research on their website and everything around that, whether it be the social media, what they're doing on YouTube, everywhere. I want to know everything about it, then I want to evaluate it, and then I want the AI to come back with a plan to help me work on that. And then I compare my notes that I've made looking at it with the AI notes, I combine them together and I get an eventual result. So you can learn so much more about your audience than you probably think you can if you use deep research and if you think a little bit further into the process before you just assume all I know is their name. That is so much more than you would believe these days, given the amount of information people put online. So let's talk about how you can use AI to map out a full content plan. Quick, quickly and strategically. Whether it's blog posts, emails or video topics, AI can help you stay consistent and focused. And I love this because I recently did something where I needed to map out some social media content for videos that I'm creating and you'll see them on my personal feed. And I've actually used the AI to come up with the topics that I'm talking about. I've asked it to create the plan so that each day I'm talking about a different topic, but it repeats each week so that I have that regular post progress in my marketing. And it did all of that in probably under 10 minutes. And then I was able to start creating the video. So straight away I've got the plan, I've got the topics and all I've got to do is talk and then I throw it into Descript and I use the AI there to cut the video and just to tidy it up a bit. So in a very short time I've got my reel ready to go. You can map out massive content plans. You can say I want a three month plan or I want a 90 day plan and here's what I already have done, or this is what I want to achieve with the new ability that certainly ChatGPT has, but also other AIs have ChatGPT now has the ability to actually go back and it knows everything it's ever learned from you. So you can ask it to go back over all your conversations and produce a plan that will help you move forward so you don't have to limit it to just the conversation. The chat that you're having at that time, it can look back over every single thing you've ever said to it. Now, you can stop at doing that, of course, but you think about that. If you look at your history using your AI and you look at all the conversations you've had, you probably found they're broken down into sections. They might be about your business, they might be about your life, where you've been chatting to ChatGPT and getting feedback on what you might do. And they might be about client stuff, but you can actually take all that and take all your business stuff you put in there and say, okay, I want to query all this stuff. What do you think I should be doing and how am I going to do it? And it is absolutely amazing what comes out the other end. It will seriously open your eyes. So think about something really tough that you would pay someone a lot of money to do, such as of brand research about you, and then go and ask those questions to your AI and it will stun you. What it can bring back, what I used to pay thousands for, it can do in minutes. And certainly with the deep research tools, you can even get more information. So use your AI. Remember, we're thinking AI first here. Another key advantage is you're able to personalize content at scale. And I think this is something that goes beyond what we think of personalization. We tend to think of personalization as putting someone's name in an email and putting their address in a letter or something like that. So we're talking mail merge type personalization. This is not that that's part of it. This is we've learned things about the client. So just say we're using a chatbot. The chatbot's being asked questions by the client. It can go and check your CRM and learn everything that clients bought. It can go to your CRM and find everything the clients bought or asked in previous chats and then bring that back into the conversation it's having with that client through the chatbot and refer to it and make suggestions based on what it already knows about that person. And so that information is personalized to them specifically, not to anyone else. And you can do this right now. So think about that. It's just like where you're using ChatGPT and asking it to over everything you know about me. It uses that as well in a client sense. And you can make it work for you in such an amazing way. So you can create tools that can learn from people and then bring that information back into conversations when it's making recommendations. So a person comes in, asks a question, it can take that and look at what they've already bought and recommend they buy the next product because that's what they actually need. So don't ever think of personalization as just being mail merge. We're nowhere near that anymore. That is old school. We're way past it. We're talking about tailoring messages to different customer groups without reinventing the wheel for each person. The AI can do it without you intervening. So when it comes to content creation, you've probably got a good understanding that AI makes a great first draft tool. It gets your ideas down fast so you can focus on refining and adding your voice to it. What I found is that I can create great first drafts and this works with long form content and short form content. And then I can go back and read through it and edit it into what I want. Now, the mistake most people make is this is where they stop. They edit it, they post it, and away they go. What I do is I take it back and I say, there's your original, here's my edited version. I want you to compare the two and describe what's changed. And then when it comes back with that answer, I say, okay, now I want you to update my prompt into a prompt that will write like this being my edited version. And so I get it to rewrite the prompt for me. Without me writing the prompt, I've gone past the stage where I write prompts. I get the AI to write the prompt for me, and then I get it to improve its prompt, and then I keep those prompts and I use those prompts. So think so much further than just that. First draft mode. Take the first draft mode and stretch it out and get it to train and bring it back to what you really want, not just what it's spitting out. Because yes, it's got its way of writing that. You may have already trained it, but it can always get better. And the better it gets for the minute it takes you, the less time it'll take you the next time. And eventually you end up with something that is very clever and sounds like you and you don't need to do anything. And that's where you're going to save the most time. So we can't avoid the visual side of content either. As I've already mentioned, the image creation, there's some incredible tools that now help you generate social graphics, video outlines and even AI avatars. And we see them built into tools like Page N or Descript has also got it now. But even what's happening within the standard browser when you're using your AI. I created the logo for Proficlix using AI. I did not create that myself. What I did do, though, was I wasn't happy where the little white arrow head, which is like the mouse arrow, was sitting in the logo. And I couldn't get it to move with the AI. Got to the point where I gave up. So I actually then took it into an image editing program and just basically cut it out, picked it up, moved it over and filled the background. And I got my logo. But it was probably the difference between 10 mils difference, but it was very close to what I wanted. And then I needed a logo for my optimized program that I'm now running. So if you're looking for help with using AI and accelerating and optimizing your business, if you enjoy my optimized program, it's just a dollar a day, go to my website, proficlix.com and I need a logo for that. So I took the original logo and I said use the same colors and same style. And so it came up with the optimized logo. And I'm great with that. It really looks like what I want it to do, and it'll do exactly what I need it to do. And that is to stand out. The AI tools are so powerful now, as I was saying earlier on, the images that they create are so realistic. It's getting to the point where you've got your fantasy style stuff and you've got your cartoon style stuff and all that. You can make yourself into a Muppet, whatever you want to do, but you can actually create photorealistic images. The one area I'm having the most trouble with, which I really want to perfect, and I probably should put a couple of days into it, is actually taking a photo of myself and creating images of me in different situations. And that means getting my head photorealistic. And what I found is that every time I do this, my head is great, it's very close, but it's not me. And my daughter always freaks out when she looks at it because she reckons it looked creepy because it's me, but it's not me. As anyone who's seen me, knows I have a broken smile and it never has that and the face is slightly different. So I'm trying to overcome that one. But once I can get that, I'll be really happy with the tools. But creating product images, creating ads with text on them, they're all easy to do now thanks to the new updates to the AI that's available. So let's talk about testing. AI can actually help you tweak your content and ads on the fly too. So it's like having a built in optimization system, watching what works and adjusting in real time. You'll see this in Google Ads with the ad system that we're using these days. But also there's a range of tools that it can actually create your ads and create your ad content. So have a look at some of those because they are really powerful and they can test and create a range of ads and very quickly work out which one's actually getting the most click and then it can run those ads off against each other. So you get a whole range of stuff going on in the background, but you're not involved in it. The AI is actually taking care of all the ads and it's testing all the different bits and making sure what works together works for you. So have a look at AI in ad content because it's really cool and certainly within Google Ads you'll see that AI is really becoming a very big part of it. And you can use AI to write your ads, all sorts of things. So definitely a time saver, that's for sure. And look, finally a quick warning. Don't let your content become robotic. Just because AI wrote it doesn't mean it's quite ready. Add your own tone, your personality and always try and keep that human touch. But as I've mentioned before, if you go in and you retrain it after it's written those posts and you get it to write a few and then you edit them and then you give those back to it and you train it. You can make it to the point where now I don't actually check the posts because I'm satisfied that the tone the post is using is actually really suitable for the posts. So again, just be careful. But you can take it so much further than just the what we used to think of robotic posts. And that's the sad bit is most of the world is still caught in a stage where they think that everything coming out of AI sounds robotic. It doesn't. And you're seeing it every day in YouTube videos, in social media and TikTok everywhere, all created by AI and you don't know the difference because you just accept it as it is. Don't think because it's your brand that you can't use robotic content. You can, but think about how you differentiate the stuff where you're face to face with a camera. I know certainly using avatars that speak in your voice. I've tried to do that. The problem I have is that the AI cannot do my voice, which is really interesting. I always end up with a slight American twang. But it certainly can make the picture right and it certainly can make a voice right, but it's just not my voice. So if I was to use a third party person to speak for my business, that would probably be a better option for me at this time. Now I've no doubt in six months time that might change. So there's so much you can do to make sure that you have AI first. And I encourage you to change your stance on how you approach things. Stop doing all the work yourself and then going to AI. Go to AI and then do your work and then go back. Have a think about it. I wish you luck. I know you're going to do well. If this episode gave you a few light bulb moments, please do me a favor. Subscribe and share it with someone who's really serious about growing their business. And leave a quick review. It really helps the show reach more people. And don't forget to check out my latest book, AI Powered Profits on Amazon. And don't forget Micro Course Profits, which is a sister book except about doing courses. It's packed with real world strategies to help you use AI and market smarter, save time and grow faster without all the stress. I'll catch you in the next episode. Thanks for listening to the Profitable Speaking Podcast. If you've enjoyed today's podcast, please help a friend and share it with them until next time. We hope you have a fun and profitable week.